经济学视角下自然保护区有效管理行为研究——以甘肃白水江自然保护区李子坝社区为例

以甘肃白水江自然保护区李子坝社区巡护监测为例,从经济学的视角,运用比较优势和竞合模型分析该社区巡护监测与专业巡护监测的两种行为。模型分析显示两者各有优势,在专业巡护监测的基础上,如果辅之以社区巡护监测能更有效地促进环境与生物的多样性的保护,既可以提升有效管理的水平,又可以达到社区保护利益的最大化。     

How virtual brand community traces may increase fan engagement in brand pages

Brand pages in social media are a great way to foster consumer gathering around a brand, but it can be challenging to keep fans engaged and coming back to see updated content. Brands with millions of fans on Facebook have seen organic reach fall below 2% of their base. In this article, we describe how the creation of virtual brand communities can help brand managers increase fan engagement. We suggest the steps, conditions, advantages, and limitations involved in nurturing a brand page as an online social gathering that assumes some of the characteristics of a virtual brand community. The results of our study show that a brand page can have some of the characteristics of a virtual brand community—topical information exchange, identity communication, and establishment and internalization of cultural norms. We also show the importance of having celebrities among fans in order to foster social interactions and legitimate social practices on brand pages.     

Cultural Differences in Online Community Motivations: Exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)

To gain a better understanding of online brand communities, this study has examined why people joined in online brand communities and whether there were some differences in the motivations of Internet users based on different cultures. Open-ended questions were asked to the community members from both South Korean Automobile Online Brand Communities (KAOBC) and American Automobile Online Brand Communities (AAOBC) in the first stage and then generated and utilized an online survey for the study. The study found that KAOBC members tended to have a stronger social network, business, and communication motivations than AAOBC members. As a primary motivation, information seeking is the strongest motivation for members of both KAOBC and AAOBC. They had a similar level of information motivation.     

Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person

This study proposes brand communities as an effective tool within the integrated marketing communication (IMC) system. The paper utilizes the Brand Concept Map quali-quantitative technique in order to represent and compare mental association texture within one group of non-members of a brand community versus one group of people engaged in the same community. Brand stimulus is Nutella (chocolate cream) which boasts a crowded and lively online brand community: Nutellaville. Results show that brand community is effective in terms of contribution, commonality, and complementarity within the IMC system. In particular, Nutella brand image within the online community participants is composed of some mental associations overlapping other communication tools (commonality), and by new mental associations (complementarity) referred to the brand image dimension named ‘brand as person’ (seductive, popular, reassuring); second, this anthropomorphism effect solves the issue of sense of guilt excited by chocolate (contribution).     

Collective self-governance in a marine community: expedition cruise tourism at Svalbard

Collective self-governance is gaining attention in the literature for maintaining the quality of key attractions and promoting sustainable tourism. The long-term success of collective self-governance is dependent on both its internal organization and its embeddedness in external state and non-state regulations. This paper presents the marine community concept, consisting of a policy and a user community, as a framework for investigating the internal and external dynamics of collective self-governance and its ability to steer toward sustainable cruise tourism. As methodology, a case study design was chosen which was primarily studied by means of interviews with a spectrum of relevant actors concerning expedition cruise tourism at Svalbard. By applying the marine community to Svalbard expedition cruise tourism governance, we draw the following conclusions: (1) collective self-governance complements governmental regulation through access to knowledge, conflict resolution and rule-compliance based on disclosure, traceability and trust; (2) collective self-governance's increasing role in the policy community alienates the expedition crew from the user community; and (3) informational overflow by co-existence of collective self-governance and state-governance challenges sustainable cruise tourism. Collective self-governance would, therefore, benefit from reflection, especially regarding the role of the user community that functions as an intermediary between state and self-governance regulations.     

高校公寓社区化管理背景下大学生思想政治教育路径研究——基于无锡科技职业学院的调查与分析

高校公寓不仅是学生休息生活的地方,更是学生交流思想、实行自我教育、自我管理和自我服务的重要场所。因此,对高校公寓社区化管理背景下的大学生思想政治教育途径研究就显得尤为重要。通过对无锡科技职业学院学生的调查,掌握学生对公寓社区的认知情况,分析学生对公寓社区大学生思想政治教育的一些意见,并提出了进一步加强和改进公寓社区化管理下的大学生思想政治教育的途径。     

当前中国低碳社区建设的现状及改进路径分析

建设生态文明一直是我国的重要目标，但当前我们面临的生态问题很多，其中碳排放过量就是一个重要方面。为此，在发展低碳经济、推行低碳生产的同时，控制社区碳排放量、建设低碳社区成为我们的任务。它对于建设生态文明、促进人与自然和谐相处具有非常积极的意义。政府对低碳社区建设非常重视，也取得了显著成效，但当前依然存在诸如社区废弃物的低碳处理还处于粗放状态、居民的低碳环保意识有待提高等问题。为此，我们既需要认真总结和借鉴西方发达国家低碳社区的成功经验，又需要根据我们自己的情况进行改进，比如在社区建设低碳节能型建筑、激发社区居民在低碳环保方面的生活自觉，以及在能源的使用上尝试以新换旧等。     

城市社区居家养老的困境及对策思考——以广州为例

面对日益严峻的老龄化形势，广州市积极探索社区居家养老的新型养老模式，成为全国的典范。文章总结广州城市社区居家养老政策实践和运行成效及面临的困境，提出进一步完善城市社区居家养老的对策，以期广州市能够尽快构建完善的社区居家养老之路。     

新形势下高职院校大学生志愿服务城市社区的若干探索

本文通过实地走访调研某高职院校大学生志愿者参与城市社区志愿服务活动,探讨存在的困难与问题,并提出建议。